Marshall McLuhan Quotes

There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.

The medium is the message.

The new electronic interdependence recreates the world in the image of a global village.

I don`t necessarily agree with everything I say.

All media exist to invest our lives with artificial perceptions and arbitrary values

Ads are the cave art of the twentieth century.

Anyone who tries to make a distinction between education and entertainment doesn`t know the first thing about either.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

One of the effects of living with electric information is that we live habitually in a state of information overload. There`s always more than you can cope with.

We don`t know who discovered water, but we know it wasn`t the fish.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

Environments are not just containers, but are processes that change the content totally.

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

There are no passengers on spaceship earth. We are all crew.

Our Age of Anxiety is, in great part, the result of trying to do today`s jobs with yesterday`s tools.

Advertising is the greatest art form of the 20th century.