We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
We have, as human beings, a storytelling problem. We`re a bit too quick to come up with explanations for things we don`t really have an explanation for.
You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.
Truly successful decision making relies on a balance between deliberate and instinctive thinking.
It is the new and different that is always most vulnerable to market research
There can be as much value in the blink of an eye as in months of rational analysis.
If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.
The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.