John Fleming Quotes

We have but the one drug section for the province of Manitoba, and there literally could be a grow op every five miles.

(Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.) For the next six months, you`ll see a lot of changes in what our advertising looks like, ... There`s an opportunity to drive clearer, more focused messages.

We`ve been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness,

This is still a test run for us,

We`re always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We`re about store integration and expanding the customer reach to Wal-Mart stores.

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.

I think we would ignore them as a threat at our peril. It isn`t going to make life any easier.

If a business in California had a supplier in New York that was knocked out, they could say they were affected. There was a lot of leeway on purpose.

These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart, ... The idea is to take our base business and layer it with unexpected products.

We`re not trying to be Target, we`re trying to be Wal-Mart but more relevant to our customer.