(Okay, turning your prospects` cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it`s not likely to happen. Unlike e-mail, mobile phones aren`t readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There`s an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer`s phone. Mobile phone ads are already big in some parts of Europe and Asia, and it`s just starting to take hold here. McDonald`s and Dunkin` Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.) Mobile-phone marketing today is where Internet advertising was in 1996 -- it`s about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.
- Michael Bakerwho will vigorously and zealously represent my First Amendment interests.
- Anita FosterWe are, as we have for nearly 10 months, continuing our dialogue with the proper authorities to reach a mutually agreed upon means of hosting this event on August 24th as planned, ... I have retained legal counsel who will be vigorously and zealously pursuing my First Amendment interests'¦
- Anita Foster