It`s like Christmas: it`s all advertising, and the first rule of selling somebody something is to make them seem inadequate. Make them feel like they need it. Like fabric softener. Nobody really needs fabric softener and yet, all of a sudden, you feel like a jackass if you don`t have fabric softener, so people buy it. And that`s how Christmas has become, because 50% of all retail sales happen in December. You are bombarded with this stuff - money will make you happy, and keeping up with the Joneses. Obviously that stuff doesn`t make you happy, otherwise there wouldn`t be all these unhappy rich people. They`d all be happy in their jacuzzis and OK, some of them are.
- Ben Affleck