It`s not about how loud you turn the amp up. That`s not what makes it sound big. What makes it sound big is fooling around with different delays and reverb settings.
- Brian SetzerAndy and I had a extreme view about what we wanted, ... We didn`t want the music to be shrouded in mystery. We wanted every instrument to sound like itself, instead of double tracking guitars or harmonising the vocals. It was that pursuit of authenticity that Andy and I were looking for. So, apart from a bit of reverb we wouldn`t use any tricks.
- Jon KingThe human voice sounds thicker with a chorus and reverb than a dry signal.
- Allen Neuharth