Merchandising Quotes

On merchandising for Star Wars: "I signed my likeness away. Every time I look in the mirror, I have to send Lucas a couple of bucks."

I took over control of the merchandising not because I thought it was going to make me rich, but because I wanted to control it. I wanted to make a stand for social, safety, and quality reasons. I didn`t want someone using the name `Star Wars` on a piece of junk.

Of course, neither David or myself ever saw a penny from them; it was the early days of merchandising.

(GSN also has set up casino tournaments and licensing and merchandising deals that help cable operators increase revenue.) We`re not just a cable TV network for games, ... We`re developing other revenue streams. We`re trying to own a category: games on TV.

(on Batman Begins) "I totally thought they did a damned good job. It was the first `Batman` movie I`ve genuinely liked. I sat there, I watched it, and I came out of there going, `Well done, man.` Sure, they used my stuff - they used everybody`s stuff, but they used my stuff a lot - but they did it well, and that`s all I care about. It was Batman. What I mean by that is, I thought the character was true. You understand, when I work on a character, I have a very, very hard time seeing anybody else`s interpretation. I get very possessive. But when I went out to see this thing, I said, `This is a pretty cool Batman.` I wasn`t sitting there going, `This is a merchandising tool.` I felt like it really had heart and substance, and Christian Bale with no doubt performed the best Batman I have ever seen."

I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.

We want to set a tone going into our fiscal year that starts Feb. 1, that Wal-Mart Stores is going to be aggressive in taking care of customers, taking care of our associates, communications and merchandising.

Our goal was to vindicate our right to use an active polo player trademark. Today the jury gave us that right. We are pleased that the jury found that we have the right to use an active mounted polo player image that represents the sport of polo. Our sports merchandising program is part of our continuing effort to expand the awareness and popularity of our sport. Since 1984, the U.S. Polo Association has been trying to co-exist with Polo Ralph Lauren, but it appears that they wanted nothing more than a monopoly on the sport. That has ended today with this ruling.

Advertising moves people toward goods; merchandising moves goods toward people.

The uncertainty of the current economy continues to put tremendous pressure on consumer spending, ... However we are confident of our ability to control operating expenses while rolling out major innovative merchandising and customer service programs and opening 200 new stores during the coming year.

With their merchandising savvy and competitive drive, these three talented executives will be instrumental in improving our ability to serve our customers with product selection and pricing that leads the industry, while building operational efficiency for our shareholders,

At a minimum, you`re trading off two brands that had been the source of a lot of headaches where over the last year they`ve been talking about problems with Pringles and Sunny Delight, ... Without a doubt, Pringles today is an under-merchandised product that would benefit from greater distribution and more intense merchandising. The open question is, will moving it through the Coke system in fact deliver that? Clearly, if you look at history, there`s been a mixed track record of people being able to move these types of products together with beverages.

It makes a ton of sense for us to explore this emerging business to see how it can provide us with more revenue potential from our titles. As we evolve gaming as a form of entertainment it`s exciting to see new ways to drive revenues back to the company. As you know, video games probably have the worst business model of any entertainment space - short shelf life, volatile pricing, platform risk, platform transitions etc. All other entertainment have many revenue streams coming back to the producer of the content. Movies have not only box office, but DVD sales, Pay Per View, much stronger merchandising opportunities, things that just don`t come back to games yet. Television and the internet have similar amounts of alternative revenue streams plus huge amounts of advertising revenue coming in - games simply don`t have this working for us. It`s retail and that`s it. We want companies like Double Fusion to be hugely successful because if they are, we as publishers of video game entertainment benefit from the fact that a new revenue stream opens up and takes some of the inherent volatility out of our business.