Marketers Quotes

Digital brand integration is part of the evolution of product placement. It`s simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Hollywood`s video marketers excel at making lemonade out of lemons.

The marketing industry is in the middle of an extreme make-over, and who loves the magic of a good make-over more than women? This is an exciting time for creative marketers to try something new and to change our industry forever. Advertising is becoming more contextual in our lives. `Out of Home` Television is just one of the ways that strategic marketing leaders are reaching consumers. Reaching women today requires a comprehensive 360 degree approach.

(Okay, turning your prospects` cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it`s not likely to happen. Unlike e-mail, mobile phones aren`t readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There`s an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer`s phone. Mobile phone ads are already big in some parts of Europe and Asia, and it`s just starting to take hold here. McDonald`s and Dunkin` Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.) Mobile-phone marketing today is where Internet advertising was in 1996 -- it`s about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

Marketers are out there trying to figure out how to get your money out of your child.

In today`s world, marketers reach inside the home and attempt to figure out not what`s good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

Most marketers will stick with Sinclair long-term as long as it serves their advertising purpose, ... But most will wish they hadn`t been put in the line of fire.