I`ve never done work for money ever. If your choices are based on grosses and the film doesn`t do well, what does that mean? It leaves you with nothing.
- Tom CruiseI`m an optimist. I hope if a movie`s good that it will be a success, but as we know, that`s not always true, just because of popular taste, advertising, distribution patterns, there`s lots of reasons. When something doesn`t do better than it deserves to in your mind, it`s pretty transparent, you usually know why. Is that a comfort? Yes, because it`s logical. Does it make you happy? No, because if you think a movie is beautiful or interesting, you want to share it. It`s really true; there`s no accounting for taste. Sometimes you make very interesting movies that aren`t meant for everybody. But this is a capitalist society, so everything conspires to put value on whether it sells or not. While we have a very strong popular culture, the roots of our culture are very shallow, and we put emphasis on how a movie does as far as the box office goes. Many years ago, it would have been vulgar to print box-office grosses in the paper. Now The New York Times does it, and it`s the big story for people interested in arts and entertainment on Monday. Which is why emphasis has shifted away from filmmakers and fallen on movie stars and business people.
- Willem DafoeI`m not looking at money, percentage points or grosses. This is my life, you know? To me, every day matters.
- Mary Elizabeth MastrantonioI long for the days when grosses were not even known. There was no weekend competition.
- Mark RydellIt`s sad - it`s sad for us old enough to remember when directors ruled, and films were substantially better than they are today. But it`s hard to argue with those kinds of grosses.
- Mark Rydell