Dialing Quotes

You show up freshly rested and flown to these events while these guys are driving their own pick-up trucks there and then they`re working a 9-5 job during the week while the factory riders are on their own private test track dialing it in, getting the bikes set to their exact specifications.

(Okay, turning your prospects` cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it`s not likely to happen. Unlike e-mail, mobile phones aren`t readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There`s an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer`s phone. Mobile phone ads are already big in some parts of Europe and Asia, and it`s just starting to take hold here. McDonald`s and Dunkin` Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.) Mobile-phone marketing today is where Internet advertising was in 1996 -- it`s about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

We`re dialing 911. We cannot pay you to protect our water and have you use it to destroy our water ... We simply don`t find it acceptable to have the solution to our 911 call be PR campaigns and pitting us against each other.