Customization Quotes

In the face of the Federated/May merger and the 1,000-store chain it creates, Nordstrom has gone increasingly the other way -- more towards the personal shopping and the customization of the experience. It is very astute -- they have recognized that bigger isn`t better, and are instead giving customers control over how they access the merchandise.

Customization is a powerful opportunity because consumers tell us that customization leads to higher levels of motivation in incorporating fitness into their weekly routine, ... It also creates greater consumer confidence because consumers can select what they will use for years to come, while components can be updated as family fitness patterns evolve.