Branding Quotes

In this modern day of branding, you might spend thousands for a designer to develop a logo. We spent $200. In fact, I still have the invoice.

As skills shortages continue to test candidate sourcing and attraction strategies, and competition for the best possible staff remains high, it is no surprise the issue of employment branding continues to gain attention.

In a creative sense we`ve been looking for additional branding concepts but haven`t been able to locate space to do it. (Pellegrino) showed me the truck and it seemed to make sense.

One of the reasons that we haven`t launched any network entertainment products is because we don`t have a branding strategy. A lot of people just know us as a stock to own.

Going forward, you`re going to see a lot more from Timex, from branding all the way down to promotional programs, and it`s really going to be on the worldwide level,

It`s really going to be on a case-by-case basis. I suppose there is that danger of diluting the overall message and creating some confusion. From where I sit, we certainly are placing a priority on branding Washington state as the wine region.