Beachhead Quotes

Some people get into this business and they`re so afraid to lose anything. They try to protect their position like clinging to a beachhead. These actors end up making really safe choices. I never wanted to go that route. If I go down, I`m going down swinging. I know that`s the way Heath Ledger feels and Ben Affleck feels the same way, too. We want to take the big swings.

This raises awareness and gives Disney a physical presence in China. It is a great beachhead for promoting the Disney brand.